For this report we're going a step further in evaluating call effectiveness, analyzing how much time reps spend on the phone once they've made a correct contact. When a rep spends more time on the phone when a correct contact is made, we can assume that the rep is effective at engaging the contact.

If a rep isn't spending enough time on correct contacts, it may indicate that contacts are disengaging quickly, suggesting the rep might need to revise his or her approach, messaging, and qualifying skills.

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