Professional reps across the "Sales-o-sphere" have long debated the role of voicemail in prospecting.
Does it work? How well does it work? And even if it does work, is it worth the effort it takes to do it?
Every data study we've ever done shows that it works—and works even better when planned, strategized, and made an integral part of prospecting. Even with little to no optimization, leaving voicemail gets a 3.5 to 5 percent response rate. That means that for every 21 voicemails left, a rep gets 1 callback. With the right message, approach, and targets, the rate can go as high as 10 to 12 percent.
Yet in spite of evidence, voicemail remains an under-utilized prospecting tool for one simple reason: time.
It takes anywhere from 30 to 120 seconds to leave a single voice message. If a rep makes 60 calls a day, and 70% go to voicemail, they're spending 45 to 60 minutes a day—approximately 1/8 of their entire workday—talking into somebody's answering machine. Increase the number calls to 85 or 100 per day, and the time sink only increases.
As a result, many sales reps concluded that the time investment simply wasn't worth the potential results.
With the PowerDialer, however, the time sink disappears. The system's 1-click voice messaging tool lets reps record highly focused, targeted voice mails, then leave them at the click of the button. When finished, they don't even need to wait before they move on to the next call—the message is automatically left in the background.
The Voice Message Manager lets you view, record, and store messages to use with the PowerDialer, ACDs, and IVRs.
To access the voice message manager, click Admin tab > Voice Message Manager
The interface is extremely simple—click the hyperlink on the message name to view a message's current properties, or click Edit to make changes.
REMEMBER: using the voice message manager requires having the default phone number field correctly entered in your user profile, so the dialer server knows where to call you to make recordings.
Voice message content can be created in one of two ways:
To start, click Add Voice Message, which will take you to the creation screen.
To make a recording manually directly over the phone, copy and paste, or type out the script for your message in the window. We typically recommend that you write up a script to at least loosely follow when you create a recording; it will help make the message consistent. Read through it several times to make sure it sounds the way you want. When ready, click the Create button. The system will save the script, and immediately patch the dialer system to your phone to record the message.
If you're not sitting next to the phone specified in your employee profile, you’ll want to temporarily update your profile with a different number, so the dialer server can reach you.
When the phone rings, pick it up and listen to the options.
Once saved, your new recording is immediately available to use.
To add a .WAV file, you must first make sure it is recorded with the proper specifications. .WAV files must be encoded as:
If your file is encoded as an MP3, or in standard Redbook/CD Quality WAV (16-bit, Stereo, 44.1 Khz sample rate), you'll need to downmix it using a digital audio editing program.
We make no recommendations of software that can be used to do this; there are any number of utilities available. However, many of the "free" and "open source" file conversion software packages do not include the ability to change WAV file mixing specifications. The utilities we have used that have the necessary options are:
Once you have your file created, and saved in the appropriate format, click the Browse button on the voice message creation window, and find the saved file (obviously you can type out the script for the message for reference, but it's not required). Once finished, click Save, and the Voice Message Manager will upload your audio file on to the dialer server.
After completing the upload, the system will automatically call your phone to give you the chance to listen to the message. Follow the prompts on the head set.
To speed up the process of leaving messages, Sysadmins (and some users) can choose a default recording to be used within certain dialer blocks. If you noticed the three buttons in the top right corner of the voice message manager, those areas are Campaigns, Contact Groups, and Dialer Initiatives.
The defaults are set up for each individual user who has access to the PowerDialer. Once selected, the same message will be sent anytime the user chooses to send the default voice message for that call block, though of course, a user can always choose to send a message other than the default.