There's really no right or wrong answer to this question, but here are a few tips:
This is a common problem for many organizations. Despite its sophistication, at its core InsideSales.com™ still requires some level of data entry to work to its ultimate potential. Without at least some marginal effort by users and managers to track and organize data, the system quickly breaks down.
One thing you can do to alleviate some of the headache of data entry is to use drop-down fields as much as you can. Drop-downs are great for slow typers, because they don't have to take their hand away from their mouse or actually key in any data to select data. Just be sure not to get too carried away with drop-down fields if it's not appropriate. For example, if you suddenly find you keep having to add options to a drop-down field constantly, or you have dropdowns with more than two or three dozen options, you should probably change those over to text fields and have the users type them in. One benefit of drop-downs for you as a manager is that you'll get consistent data entry from your agents. That will help as you want to build reporting and system optimization.
The answer to this question is simply, "Whatever works best for you and your users." If your users don't mind scrolling to input data, change the page height and width. If that method appears too disorganized, or you simply prefer using a multiple page form, then use that method. You may also want to look into "conditional panels" that open or close sections of the layout depending on what drop-down menu choices you agents select. That way your agents will only have open what they need for each record. We won't cover that feature in this level of certification, but we'd be glad to discuss it with you in Implementation and Support.
By far the most commonly used fields are text and custom dropdowns. Date fields are a distant third. More commonly though our users like to rename existing standard fields. This is perfectly acceptable, but watch out that you don't get yourself and our Support team confused when they try to diagnose and troubleshoot system problems.
Text fields hold up to 100 characters of text; description fields hold over 30,000 characters (15 pages or so). Some fields can be adjusted to hold and/or display more than the default limits. In the Layout Editor tool work within the "Field Properties" panel to make those adjustments.
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