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Using Time Stamps

One of the most common filter criteria you'll use is time—when did a particular action happen? Of these, the date a record was created in the database is typically the most crucial. If leads are being added to the database in real-time off the Web, the newest leads require the highest levels of focus and effort to contact. For example, a comparison between the Date Created time stamp, versus when a Lead was first contacted provides key insights into driving higher contact rates and sales.

The next commonly-used time stamp is Date Modified. If a particular action took place on someone's record, when did it happen? This allows users and admins to track collective effort on groups of data.

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